THE FIRST MURAL
MORE AWARENESS: THE FIRST STEPS
This is Yourban2030’s first project, and it is a monumental display located in Via del Porto Fluviale (Ostiense) in Rome.
Created by international artist Iena Cruz, this project is part of his already renowned and impressive portfolio of brilliant street art. Iena’s artwork places strong emphasis on environmentalism. This project at Ostiense is setting off increased public awareness about environmentalism in urban settings.
A step-by-step look at how the project was developed, from the setup of the scaffolding through to the formation of shape and color.
This docudrama by Riccardo Rabacchi follows the development of Iena Cruz’s work. Filmed in the Ostiense quarter, it provides captivating insight into the creation of the artwork while also helping us deepen our understanding of the techniques and methods used to create such monumental art.
The Ostiense district is well-known as an area for street art—a sort of open-air art museum through which we can hear the voice of each inhabitant. Hunting Pollution aims to highlight the potential for a new approach to urban art.
Image Hunters is a newly formed production company specializing in audio/visual production for film, television, and advertising. Founded in 2007, the company is managed by professional media producers—all of whom are under 35 years of age.
Since its founding, the company has established itself at the forefront of cinematic visual style and cinematography. Additionally, they have won numerous prizes for cinematography and narrative, including the David di Donatello and 2 nominations for the Nastri D’Argento prize, in addition to their participation in the famous Cannes Film Festival.
Image Hunters aim to promote and contribute to cultural development through initiatives such as the Rome Creative Contest, Shortsleague, Cinema Italian Style, and Spring Shorts.