THE FIRST MURAL
MORE AWARENESS: THE FIRST STEPS
This is YOURBAN’s first project, and it is a monumental display, located in Via del Porto Fluviale (Ostiense), Rome.
Created by international artists Iena Cruz - this project forms part of an already renowned and impressive portfolio of brilliant street art. Lena’s artwork places strong emphasis on environmentalism. This project at Ostiense marks the start of greater public awareness about environmentalism within an urban setting.
A step-by-step look at how the project was developed, including the rise of scaffolding through to the formation of shape and colour.
This docudrama, by Riccardo Rabacchi, follows the development of Iena Cruz’s work. Filmed in the Ostiense quarter, it provides a captivating insight into the making-of the art work while also allowing the opportunity to deepen our understanding of the techniques and methods used to create such monumental art.
The Ostiense district is well-known as the area for street art, a sort of open-air art museum through which we can hear the voice of each inhabitant. Hunting Pollution aims to highlight the potential for a new approach to urban art.
Image Hunters is a newly formed production company specializing in audio/visual production for film and television and advertising. Founded in 2007, the company is managed by professional media producers - all of who are under 35 years of age.
Since its founding, the company has established itself as being on the forefront of cinematic visual style and cinematography. Additionally, they have won numerous prizes in recognition of cinematography and narrative - including the David di Donatello, 2 nominations for the Nastri D’Argento prize, along with participating in the famous Cannes Festival.
Image Hunters aim to contribute to and promote cultural development through initiatives such as: Rome Creative Contest, Shortsleauge, Cinema Italian Style, and Spring Shorts.